CASE STUDY · SEO
Utah Sauna Company: +312% organic traffic in 11 weeks.
A 4-page WordPress site, no schema, thin content. Eleven weeks later, the #1 organic source for sauna installation searches across the Mountain West and qualified quote requests as the #1 lead source.
+312%
organic sessions
11wk
to result
#1
lead source by month 3
$0
ad spend
01 · THE PROBLEM
A category leader that was invisible online.
Utah Sauna Company had built a strong word-of-mouth reputation across the Mountain West but their site was a 4-page WordPress brochure with zero schema, no blog, and three meta titles. They were losing every Google search to lower-quality competitors with louder SEO.
The owner had been quoted $5K/month by a national agency for a 12-month contract. He wanted to see results before signing anything.
02 · THE STRATEGY
Schema, intent-led content, and the local pack.
We mapped the keyword universe by commercial intent — not by search volume — and identified 18 priority searches that mapped to qualified quote-request intent. Then we attacked three things in parallel: technical SEO (schema + crawlability), purpose-built content (one cornerstone page per intent cluster), and the local pack (GBP + citations + reviews).
- 18 commercial-intent keyword targets across 4 service categories
- LocalBusiness, Service, FAQ, and BreadcrumbList schema on every page
- One cornerstone article per intent cluster, plus 8 supporting pieces
- GBP rebuild, citation cleanup across 32 directories, review-acquisition flow
03 · THE EXECUTION
What we shipped, week by week.
- Week 1Audit + GA4 + Search Console + schema baseline
- Week 2Sitemap, robots, internal-link map, GBP rebuild
- Weeks 3–4Service-page rewrites + schema rollout (all pages)
- Weeks 5–8Cornerstone content (4 pieces) + supporting articles
- Weeks 9–10Citation cleanup + review-acquisition automation
- Week 11Reporting + month-2 roadmap
04 · THE RESULTS
Three numbers that mattered.
+0%
organic sessions
0/18
target keywords on page 1
#0
lead source (org > paid > referral)
05 · IN THEIR WORDS
“We’re booking jobs we used to chase. The phone rings. The form fills. We stopped paying for ads three months in.”
— Owner, Utah Sauna Company
06 · WHAT WE'D DO DIFFERENTLY
The one thing we'd repeat.
We waited until week 8 to layer in AEO work (schema, llms.txt, entity definition) because the focus was on classic organic. Today we’d ship AEO and SEO in parallel from week 1 — the work overlaps so heavily there’s no reason not to.
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